Zhanjie Town: Leveraging Ecological Resources for Industrial Enhancement and Cultural Tourism in Qingzhen’s Rural Revitalization Initiatives

GUIZHOU, CHINA – Media OutReach Newswire – 10 July 2025 – Zhanjie Town in Qingzhen City, Guizhou Province, is capitalizing on its rich ecological assets to actively enhance its industrial framework and foster a seamless integration of culture and tourism. This effort is setting the stage for a new high-quality model of rural revitalization, transforming ecological beauty into economic gains for its residents.

In recent years, Zhanjie Town has adopted a development philosophy that prioritizes “ecology as the core, culture as the essence, and tourism as the impetus.” Situated along the picturesque banks of Hongfeng Lake, the town has made significant strides in harmonizing cultural and tourist resources, encouraging innovation in tourism experiences. Attractions such as the “S-Curve” scenic spot in Shanshu Village have gained popularity, drawing visitors from across the country.

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Leveraging the ecological treasures of Hongfeng Lake, Zhanjie Town has established a year-round tourism model focusing on seasonal themes including spring tea picking, summer escapes, autumn fishing, and winter wellness. The town is continuously enhancing its tourism routes and offerings to support year-round visitor engagement. To date, various complementary facilities have been developed, including fruit and vegetable picking gardens, specialty barbecue areas, and an agricultural education and research center, greatly enriching the visitor experience.

To maximize its tourism potential, Zhanjie Town has adopted a distinctive “government-led + villager-driven” approach, converting 34 unused farmhouses into inviting accommodation options. This initiative not only increases the town’s lodging capacity but also provides local residents with a steady income opportunity. Furthermore, modern wedding services have been introduced, making the town an ideal choice for “light weddings” that cater to young couples seeking personalized and unforgettable ceremonies.

Zhanjie Town is steadfast in its commitment to a green development strategy. By utilizing its vast ecological and cultural resources, the town is advancing towards the comprehensive enhancement of the entire cultural and tourism value chain—covering dining, lodging, sightseeing, shopping, and entertainment. These initiatives are revitalizing rural industries and effectively transforming ecological advantages into economic achievements.
Hashtag: #EcoForumGlobalGuiyang

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