New Generation Social & Digital Media Awards 2025: Penquin Takes Home 6 Prestigious Honors

Johannesburg – Penquin has emerged as a noteworthy champion at the 2025 New Generation Social & Digital Media Awards, taking home six esteemed awards.

The honors included the prestigious Medium Agency of the Year title, highlighting the agency’s strategic skill, creativity, and innovation.

Penquin’s strategic and creative successes were recognized in various categories, earning top accolades as a leading agency in the South African marketing arena and for its partnership with Suzuki Auto South Africa.

The agency received accolades for its trailblazing campaigns and industry-leading strategies, securing awards in the following categories:

• Black Onyx: Medium Agency of the Year
• Black Onyx: Nicole Glover from Penquin was awarded Digital Marketer of the Year
• Black Onyx: Best Online Strategy (in collaboration with Spitfire Inbound for Suzuki Auto South Africa)
• Silver: Best CRM Strategy Campaign by Corporate (in partnership with Spitfire Inbound for Suzuki Auto South Africa)
• Silver: Best Marketing Automation Campaign (in collaboration with Spitfire Inbound for Suzuki Auto South Africa)
• Bronze: Blogging Excellence (in partnership with Spitfire Inbound for Suzuki Auto South Africa)

“Being recognized as Medium Agency of the Year is an incredible honor for Penquin. It highlights the dedication, talent, and innovation of our team, underscoring the value we bring to our clients,” expressed Veronica Moleele, CEO of Penquin.

“This acknowledgment reaffirms that we are on the right path, producing impactful work that resonates.

‘It showcases that our strategy of blending creativity with data-driven insights is generating results, inspiring us to continue pushing our limits.

“This moment of pride motivates us to continually elevate our standards for ourselves and the industry as a whole.

“With Nicole also winning the Digital Marketer of the Year award, it’s clear that Penquin is home to some of the top talent in the industry.

“These achievements energize us to keep raising the bar, combining creativity with analytical insights to craft work that delivers real results.”

This recognition follows Penquin’s recent award as Agency of the Year at the 2024 MMA Smarties Sub-Saharan Africa Awards, further reinforcing its reputation as a premier, full-funnel marketing partner in South Africa.

The New Generation Awards act as a benchmark for digital excellence in South Africa, celebrating the nation’s most innovative social and digital media initiatives.

Penquin’s success across multiple categories solidifies its image as a 360-degree, forward-thinking, integrated, and client-focused agency dedicated to delivering measurable impact.